Terms of Service — On Watch Page | FirstFirms
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Terms of Service

Last updated: July 21, 2026

Please note: These Terms are provided as a general template and starting point. They are not legal advice. Before publishing, have them reviewed by a qualified attorney to confirm they fit your business, pricing, and the jurisdictions you operate in.

These Terms of Service ("Terms") govern your access to and use of the On Watch Page WordPress plugin, our website, and related services (together, the "Services"), provided by FirstFirms (operating as OptFirst) ("we," "us," or "our").

By installing, accessing, or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Services. When you create an account, you agree to provide accurate information and to keep it up to date. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

2. License to use the Plugin

Subject to these Terms and your payment of any applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to install and use the Plugin on WordPress sites that you own or are authorized to manage, solely for their intended purpose of scanning your site and generating watch pages. You may not sublicense, resell, or redistribute the Plugin except as expressly permitted by us in writing.

3. Free trial and subscriptions

We may offer a free trial of the Services. Unless stated otherwise, the trial gives you access to designated features for a limited period. We reserve the right to determine trial eligibility and to modify or withdraw a trial offer at any time. At the end of the trial, access to paid features may end unless you subscribe to a paid plan.

4. Billing, renewal, and cancellation

  • Fees. Paid plans are billed at the prices and intervals shown at checkout. You authorize us and our payment processor to charge your payment method for all applicable fees.
  • Automatic renewal. Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date.
  • Cancellation. You may cancel at any time through your account settings. Cancellation takes effect at the end of the current billing period, and you retain access until then.
  • Refunds. Except where required by law, fees are non-refundable. Any refund policy we choose to offer will be described at the point of purchase.
  • Price changes. We may change prices with reasonable advance notice; changes apply to the next billing period.

5. Acceptable use

You agree not to:

  • Use the Services in violation of any applicable law or regulation;
  • Use the Plugin to scan or generate pages for content you do not own or have rights to use;
  • Attempt to reverse engineer, decompile, or extract the source code of the Plugin, except to the extent permitted by law;
  • Interfere with, disrupt, or place undue load on the Services or related infrastructure;
  • Circumvent security, licensing, or access controls;
  • Use the Services to publish unlawful, infringing, or harmful content, or to engage in deceptive SEO practices that violate search engine guidelines.

6. Your content and site data

You retain ownership of the videos, text, and other content on your website ("Your Content"). By using the Services, you grant us the limited right to access, process, and store Your Content as needed to provide the Services, including scanning your site and generating watch pages. You are solely responsible for Your Content and for ensuring you have the rights necessary to use it with the Services. Our handling of personal data is described in our Privacy Policy.

7. Intellectual property

The Services, including the Plugin software, design, branding, and documentation, are owned by us or our licensors and are protected by intellectual property laws. Except for the license granted above, these Terms do not transfer any ownership rights to you. "On Watch Page," "FirstFirms," "OptFirst," and related marks are our trademarks and may not be used without our permission.

8. Third-party services

The Services may integrate with or rely on third-party platforms, including WordPress, payment processors, analytics providers, and search engines. We do not control these third parties and are not responsible for their availability, performance, or policies. We do not guarantee any specific search engine ranking, indexing outcome, or traffic result, as these depend on factors outside our control.

9. Service availability and changes

We aim to keep the Services available and reliable but do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue any part of the Services at any time. Where a change materially reduces functionality of a paid plan, we will provide reasonable notice where practicable.

10. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL MEET YOUR REQUIREMENTS, THAT WATCH PAGES WILL BE INDEXED OR RANKED BY ANY SEARCH ENGINE, OR THAT USE OF THE SERVICES WILL INCREASE TRAFFIC OR REVENUE.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNTS YOU PAID US FOR THE SERVICES IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

12. Indemnification

You agree to indemnify and hold harmless FirstFirms / OptFirst and its officers, employees, and agents from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of your use of the Services, Your Content, or your violation of these Terms or applicable law.

13. Termination

You may stop using the Services and cancel your subscription at any time. We may suspend or terminate your access if you breach these Terms, fail to pay fees, or use the Services in a way that risks harm to us or others. Upon termination, your license ends and we may delete your account data in accordance with our Privacy Policy. Sections that by their nature should survive termination (including IP, disclaimers, limitation of liability, and indemnification) will continue to apply.

14. Governing law and disputes

These Terms are governed by the laws of [your state/country], without regard to its conflict-of-law rules. You agree that any dispute arising from these Terms or the Services will be resolved in the courts located in [your jurisdiction], unless applicable law requires otherwise. Nothing in these Terms limits any consumer rights that cannot be waived under the law of your place of residence.

15. Changes to these Terms

We may update these Terms from time to time. We will post the revised version here and update the "Last updated" date. If changes are material, we will provide additional notice where required. Your continued use of the Services after changes take effect constitutes acceptance of the revised Terms.

16. Contact us

If you have questions about these Terms, contact us at:

FirstFirms / OptFirst
Email: privacy@firstfirms.com
[Add your mailing address here]